Built for Thoughtful, Long-Term Value Creation

Built to Guide.
Committed to Deliver.

Auraska is a Sanskrit term representing excellence through the lens of authenticity and inherent strength—defining a state where outer achievements reflect inner character and legitimate brilliance.

IN THE NEWS

Our BUsiness

Auraska is a new-age Alternate Investments and strategic Advisory firm backed by influential families who have over 20 years of investing experience

strategic Advisory Platform

Across Consumer / Media / Sports/ Gaming /Real Estate / IP Business for Deal Advisory, M&A, fund raising, cross-border strategic partnerships.

Iconova Platform

A platform focused on acquiring, managing, and licensing personality rights as a new asset class including voice, image, likeness, identity, and publicity rights.

Private Credit Platform

A specialized platform focused on structured, high-yield financing opportunities within India’s Media & Entertainment sector, including production and post-production financing.

What sets us apart?

The Auraska Advantage

Key USPs

Proprietary Deal Flow

We bring relationships with India’s leading business families and corporate boards to create exceptional access to proprietary deal flow and strategic partnerships.

Close-knit network of Investing Partners

With 20+ years of investing experience, Auraska has a close-knit network of investors to create value in our deal flow.

Expertise in sectors

Strong experience in Media, Legal tech, Consumer, Real Estate and emerging sectors , where India’s Soft Power will generate alpha, and across diverse deal structures with proven transaction experience.

Auraska Edge

A legacy of select landmark

transactions totalling over USD 3Bn+ By the team

Investments

Investment in India’s only Diamond focused retail chain

Sale of Stake in Men’s apparel Brand

Investment in India’s leading Gamertainment Company

Investment in Farm to Folk Ecommerce Grocery App

Investment in Student Mobility Platform Adventum Student Living

Investment in Interior Design Platform

Media Deals

M&A of Videocon and Dish D2H- a US$2Bn M&A

Acquisition of Fame Cinemas by INOX Cinemas

Buyout of Radio City by Jagran Prakashan for INR 700Cr

Advised Cinepolis Mexico on their acquisition of DT Cinemas

Advised India Today on investment from Aditya Birla Group for a 27.5% stake sale

Advised PVR on its $30Mn fund raise from JPM and ICICI Ventures

Other Deals

Sale of a 49% stake in Travel Food Services (TFS), India’s largest Travel F&B company to SSP Global

Sale of Indiaproperty to Quikr

Advised on Fundraising for YouBroadband

Advised Spentex on its acquisition of Schoeller Litvinov, a Czech Republic and Germany based textile company

Raised INR 250Cr for INOX India from Stanchart PE

Raised INR 150Cr for Adlabs Imagica from ICICI Ventures