For decades, a film's box office run or a song's chart position was treated as a one-time event — a burst of revenue that faded once the theatrical window closed or the album stopped selling.
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Yash Raj Films’ Raah Records is giving independent music a boost, as industry experts see greater monetization opportunities and expect indie tracks to gain a bigger share of music labels’ catalogues.
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Discover how celebrity digital identities are evolving into a new asset class, driven by AI, intellectual property, and the growing commercial value of personality rights.
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Exclusive interview exploring financing structures, investment opportunities, and emerging business models shaping India's entertainment content industry.
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Explore how AI is transforming personality rights into a valuable intellectual property asset and the legal considerations surrounding their commercialization.
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